Jennifer Davey

Use Twitter to Pull in Local Clients



Posted: Thursday, September 10, 2009

by
JJS Coaching

Twitter is a great marketing tool. Many people might make the mistake of thinking that it's only for online businesses, but Twitter will bring a ton of business to a local brick and mortar shop.

It takes a bit of work to turn your Twitter page into a marketing machine, but there are a number of ways to accomplish just that.

Get familiar with Twitter. There are a number of resources available online which teach the basics.

Who are all these people following your Twitter page? Followers are users that like your content and want constant updates. The more followers you gain, the better your marketing. You'll want to target followers who are both interested in your business and live in your area. Twitter gives you tools to target these users.

Use the Twitter search to look for users in your area and locals who are interested in your business. Searching on Twitter requires some shorthand. For example: to search for users in your area, type in "near:Boise within:50mi" or search for people in Boise who like tennis by typing in "tennis Boise". When you start following some of these users, they will look at your Twitter page and likely start to follow you.

The TwellowHood directory allows you to pinpoint Twitter users on a map. Just spotlight on your town and find out whom to follow on Twitter.

Once you have a number of followers it's time to promote your business to them. Remember that your Twitter followers receive all your updates. Some followers even have it forwarded to their cell phones. Use this connection to update followers on everything from daily specials, discounts, special events, and coupons. Twitter acts as a real time messaging system, so you can even tell your followers about things happening at that moment.

Use your followers to create a community. Have followers get rewards by passing on coupons to friends with ReTweets. ReTweets gets your customers doing your marketing for you. It is the ultimate Internet word of mouth. Have followers talk about your business on Twitter. Create discussion.

Twitter is growing at a rapid pace. Utilize this tool to create a local buzz about your business. Twitter is free to use and simple to learn.

Jennifer Davey, Founder of JJS Coaching and Author of the "Getting Clients Home Study Program" and the "14-Step Formula for Getting Clients, Building Business and Making More Income", is a Business Coach, Marketing Strategist, and Speaker. She helps small businesses and self-employed professionals grow their businesses and develop strategies for getting clients, building business, and making more income.

Get her FREE Report "What you Need to Know to Be Successful at Getting Clients" visit http://jjscoaching.com/free-report/
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Top-level comments on this article: (1 total)
» left by Adam Kaszubowski
 2 years 145 days ago.
5 fans.
Thank Jennifer for your article.
 
I use twitter for a while, now. On the beginning I didn't uderestand how powerfull twitter or facebook is for my business. I can say, now- it is must-be a way for promotion. And is absolutely Free!
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